Mouldbreaker Interactive was founded on the idea that “protecting your team” — and not personal gain — should be studio leadership’s first priority. I was brought in to help them create their brand identity, Starting with their new company logo. I took inspiration from the company's mission statement, aiming to combine the elements of "Protecting the spark" and "Breaking the mould" in a single, easy to recognise form. We ended up with this form that represents both a large front facing shield with the spark it protects being held in its centre; while also represting a mould from 3/4 perspective being broken through by the spark from within.